The Client

Stenberg College is a private health care and nursing college that is committed to providing quality, industry-accredited education that is directly related to a career in nursing and health care.

 The Challenge

IMPROVE USER EXPERIENCE
Landing Page Optimization
Increase Conversion Rates

Stenberg college needed help with three core areas to improve the overall impact of their marketing and increase profitability.

The Solution

We began by analyzing the Analytics data for one specific course landing page to ensure we had a complete understanding of current user behaviour and the thought process and online journey of a Stenberg College student.

From our findings, we made the decision to rebuild the landing page focusing on the following core elements:

Re-writing web copy to be less technical and more emotionally charged.

Increasing the prominent of the Call-to-Actions.

On-Page technical SEO improvements.

 The Results

71%

Increase in Conversion Rate

31%

 Reduction in cost-per-conversion

24%

Increase in Organic Traffic

“The best marketers in the world would be lost without reliable campaign data to drive decisions. Our Analytics focused approach ensures we are always making the best possible campaign decisions, we’re thrilled to see Stenberg College reap the benefits”

Coralie Wood – Head of Digital Marketing – Education Sector.

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